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Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981
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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-sampling-